Last Update:
November 01, 2011 |
Updated:
Quarterly |
Women 55% Men 32% |
Minimum: 5,000 |
****ADDRESSING**** |
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****SOURCE**** |
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****SELECTIONS***** |
SCF
State
Key coding
Gender
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8.00/M
8.00/M
2.00/M
8.00/M
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21,969
12,823
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24 MONTH BUYERS
12 MONTH BUYERS
FUNDRAISING RATE
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Exch/120.00/M
Exch/130.00/M
80.00/M
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(*) Fundraising rate 80.00/M
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THE GUILFORD PUBLICATIONS CATALOG LIST
CONSISTS OF BOOKBUYERS IN FIELDS SUCH AS
CLINICAL PSYCHOLOGY, PSYCHOTHERAPY,
PSYCHIATRY, FAMILY AND COUPLES THERAPY, HEALTH
PSYCHOLOGY, ADDICTIONS, GENDER ISSUES,
NEUROPSYCHOLOGY, DEVELOPMENTAL, AND SOCIAL
PSYCHOLOGY.
THESE BOOKBUYERS ARE AFFLUENT, WELL-EDUCATED
MENTAL HEALTH PROFESSIONALS WHO ARE PROVEN
DIRECT MAIL RESPONDERS.
DEMOGRAPHICS:
AVERAGE AGE 40+
$60,000 AVERAGE INCOME
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$40.00 AVERAGE
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*Any quantity below minimum is subject to a flat fee plus applicable base, select and additional
charges. On quantities below 5,000 a $100/flat fee is imposed, Below 1,000 the fee is $200/flat.
Full payment is required on orders not cancelled prior to the maildate. If exchange, status will
remain as ordered. Orders cancelled by mailer prior to mail date are subject to a $100.00/flat
cancellation fee plus running and shipping charges.
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